Mohit Sachdeva — Growth & Marketing Strategist | Brand Strategy, B2B & D2C Growth

About

Strategy meets creativity meets results.

I'm Mohit Sachdeva, a growth focused marketing and brand strategist with 7+ years of experience who builds brands people remember and marketing systems that drive real business growth. I've built acquisition engines from the ground up, scaled enterprise pipelines worth millions, and helped startups evolve from unknown to category contenders.

My work sits at the intersection of strategy, storytelling, and performance. From AI driven SaaS products to D2C lifestyle brands, I design marketing systems where positioning, creative, and distribution work together to generate demand.

Over the years, I've managed more than $4M in advertising spend, executed 200+ campaigns across 40+ brands, and consistently delivered measurable revenue impact.

Brand Positioning Full-Funnel Strategy Paid Media Creative Direction Storytelling GTM Strategy Product Marketing Campaign Strategy

$11M+

Revenue generated across campaigns

200+

Campaigns executed for 40+ brands

$4M+

Advertising spend managed

Years building brands & GTM systems

Strategy.

Experience

Where I have created impact.

Feb 2026 — Present

Idea Simplified

Mumbai, India

Current

Growth and Marketing Manager

Leading growth strategy and marketing execution for Idea Simplified's flagship experiential IPs including Fenestration & Façade India, Fusion India, Fintech India, Fuckup Nights, and La Futura.
Building brand positioning, audience acquisition strategies, and campaign ecosystems to drive registrations, community engagement, and on-ground event footfall across these IPs.
Developing go-to-market strategies for conferences, masterclasses, and industry gatherings by combining content, partnerships, paid media, and organic distribution.
Managing end-to-end digital marketing for client accounts, including growth strategy, campaign planning, creative direction, and performance optimization across paid and organic channels.
Driving business development and strategic partnerships by identifying new client opportunities, pitching marketing solutions, and expanding the agency's growth focused client portfolio.
Overseeing creative strategy and video production coordination for event promotions, brand campaigns, and speaker storytelling from concept development to final execution.
Managing and mentoring the internal creative and marketing team, establishing workflows, processes, and performance frameworks to support scalable agency growth.

Sep 2025 — Dec 2025

Jeeva AI (Involve.AI)

Pune, India

Consultant: Senior Marketing and Ad Copy Lead

Joined when the company had near-stagnant acquisition: 30 PLG signups per day, 50-60 enterprise form fills, CTR below 1.5%, and campaigns collapsing at scale.
Rebuilt the full creative stack including hooks, angles, UGC pipelines, faceless videos, founder-led storytelling, and demo-focused creatives aligned with new landing pages.
Scaled PLG daily signups from 30 to 500+ while reducing CAC from $35-40 to $15-16.
Grew enterprise MQLs from 50-60 per day to 500-600 per day, improving lead quality by 20% and CTR from under 1.5% to 4-5%.
Designed weekly creative experimentation cycles with 10-15 variants and 20+ copy iterations, introducing structured A/B testing and pain-point angle frameworks.
Built a LinkedIn thought leadership engine that tripled engagement, with 5 posts crossing 40K impressions each and 2,500+ new followers within 30 days.
Collaborated across product, sales, data, and performance teams — contributing to a $1.2M total marketing pipeline.

Dec 2022 — Sep 2025

Kaccha Mango Pvt. Ltd.

Noida, India

Founder and Head Marketing Strategist — Kaccha Mango (Earlier known as Creative Fry)

Built from zero to a 15-member agency generating $135K annual revenue from retainers, creative projects, and consulting.
Managed $360K+ monthly ad spend across 8-10 clients simultaneously in B2B, B2C, D2C, real estate, retail and tech.
Delivered 40+ end-to-end client engagements with tailored positioning, communication and growth frameworks.
Led GTM strategy, brand storytelling, and funnel media planning — lifting engagement 3x and recall by 40% consistently.
Built SOPs, CRM pipelines, onboarding workflows and campaign calendars improving delivery speed by 30%.
Rebranded the agency post-investment, evolving it from a creative services shop to a full-stack brand and growth consultancy.
Created brand identity systems for dozens of clients with successful national rollouts across categories.

Aug 2022 — Nov 2022

88GB Business Solutions

Delhi, India

Creative Producer and Strategist

Managed major brands including Mapro Foods, Milky Mist, Zoomcar, JLL, Snuggy, Pressfit and HT School.
Led the Mapro website launch campaign, achieving a 55% increase in digital reach during the launch period.
Drove HT School's social media strategy, achieving 23% follower growth in one month through concept-based video content.
Scripted, planned shoots and guided creative direction for branded video campaigns across all client verticals.
Built pitch decks that closed three new clients worth $16K combined monthly retainer value.

Jun 2019 — Jul 2022

GADTLC, Ministry of Education

Delhi, India

Project and Studio Manager

Led production of seven MOOCs for the SWAYAM platform, delivering 500+ hours of academic video content for national use.
Reached 40,000+ learners organically through LMS channels, WhatsApp communities, and targeted social media outreach.
Redesigned the entire production workflow to function remotely during COVID, maintaining quality without studio access.
Ran social and email campaigns that consistently brought 15,000+ educators to monthly faculty development webinars.
Managed Moodle LMS setup, content uploads, and full instructor onboarding across 100+ programmes.

Impact.

Strategy meets creativity meets results.

Where I have created impact.

The work, in full.

The full stack of marketing.

Looking to grow your brand, pipeline, or marketing engine?